Firefly Games pivots, launches MetaWorld Entertainment

Firefly Games CEO Michael Zhang decided to pivot into the new metaverse space from mobile games and start a new studio called MetaWorld Entertainment.
Earlier this summer, MetaWorld Entertainment raised a few million dollars in seed funding from The Sandbox, Com2uS, Crit Ventures, and Formless Capital.
While Firefly will focus on Web2 games such as mobile games, Zhang has moved to become CEO of MetaWorld Entertainment. The Sandbox and Atari announced that MetaWorld Entertainment had remade Crystal Castles, a classic Atari game that is one of nine that will be introduced with Atari’s new experience inside The Sandbox metaverse.
“We’re providing high-quality content on top of the metaverse platforms,” said Zhang, in an interview with GamesBeat. “We want to be part of it and want to provide the highest-quality content.”

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