Jose Cuervo, the world's best-selling brand of tequila, plans to further explore the Metaverse. According to a tweet posted by trademark attorney Mike Kondoudis, the company has filed several trademark applications with the United States Patent and Trademark Office (USPTO) for multimedia based on non-fungible tokens (NFTs), digital asset marketplaces, virtual restaurants and bars, virtual food, drinks and apparel, as well as virtual distilleries. In late March, Jose Cuervo announced that it would open the very first-of-its-kind distillery in Decentraland, a 3D virtual world powered by the Ethereum blockchain. The project eventually went live last week with Jose Cuervo merchandise and Decentraland wearables. The "metadistillery" also has drink mixing challenges and other interactive games for users who are of legal drinking age.
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